XIMIVOGUE Tips on Upgrading The Retail Store Design
Despite the rapid growth of online shopping, brick-and-mortar stores still have greater control over their customer’s shopping experience than they cannot find online.
Studies show that most shoppers’ buying behavior can easily be shaped by the store's design. It can truly make or break sales and can have a huge influence on customer enthusiasm and retention.
Upgrading your retail store design can help you drive in-store sales, attract more customers, build your brand, and bring in a profit.
Here are a few tips on how you can upgrade your retail store design.
What is retail design?
Retail design is how you organize and design your retail space, which is responsible for welcoming customers and guiding them through the store.
01 Create an experience space
A retail store design upgrade that is sure to capture customers’ attention is creating an experience space. It is also a good way to increase store profits.
It is the space where your customers make the transition from the outside world and first experience what you have to provide.
You can provide touchscreens to enable customers to loop up product information, or display the most fashionable items and highlight them with solid backgrounds.
02 Improve lighting
Lighting is an important element of any retail store design. The proper lighting can create a certain mood while also automatically increasing store sales.
Every retail store should be making sure of the three types of lighting- ambient, accent, and task.
There are a lot of ways you can add lighting to your retail store, including tracks, recessed lights, spotlights, and lamps. The more sources of light you use, the better the final effect.
03 Create window displays and change them regularly
Customers crave novelty. Don’t miss the opportunity to get both new and returning customers invested in your retail store.
Placing new arrivals in the storefront window draws customers in, which says your store is busy, professional, and up-to-date.
Furthermore, changing the displays weekly or monthly can make customers revisit your retail store and improve sales.
04 Develop a path to maximize exposure
A well-considered shopping path not only increases the chances of customers making a purchase but also enhances the flow of foot traffic in your store.
Studies show most people naturally look to the left upon entering, but turn to the right and walk counterclockwise through a store.
Strategically placing items in this area can captivate customers with the most impressive items available.
05 Allow customers to continue shopping during checkout
While the ideal checkout experience will be quick and seamless, a wait can provide a powerful chance for making additional purchases.
You can include small items on checkout counters to increase impulse buying chances, such as candy bars, gum, and tissues that are notoriously difficult for the average shopper to resist.