XIMIVOGUE Ideas To Drive More Store Foot Traffic


With the remarkable growth of e-commerce, the way consumers shop has changed, and offline sales have been influenced.


However, brick-and-mortar is still most consumers like to shop and they are going through an exciting yet transformative change.  


Whether you are opening your first retail store, or an experienced retail store owner simply wanting to boost sales, identifying opportunities to drive more foot traffic is among the most critical ways to improve store performance.


If you are struggling to enhance your store foot traffic, here are some ideas that you can use.



01  Allow buy online & pick up in-store


If you have an e-commerce website, one thing you can offer to drive foot traffic to your retail store is to allow buy the products online and pick them up in-store.


This option is one of the easiest ways to drive in-store foot traffic and works great for new product releases.


Adopting a cross-sell strategy way by offering in-store coupons with online purchases is another very popular way to boost in-store traffic.



02  Get in-store-only promotions and discounts


With the rise of e-commerce, coupon coding, and email marketing, consumers expect to receive similar discounts across all experiences.


Try offering in-store-only promotions and discounts. This is a great way to introduce your store to more customers and encourage them to come back by using your digital channels.


For example, you could offer some discounts on certain products, a percentage off the total purchase, or buy some get some free deals.



03  Put on various events in the local community


The best people to market to are those who live near your store.


Get in front of the locals by being active in the community. Be it an activity, a launch of new products, or exclusive promotion or offerings, if done right, these can drive traffic that day and back again.


This will help to create a sense of community and will allow you to target specific demographics.



04  Invite internet celebrities


Internet celebrity marketing is not only for e-commerce businesses.


As a brick-and-mortar store, you can leverage the power of internet celebrities by inviting them into your store. Show them around, offer them products or samples, and invite them to take photos, or present at your store.


To make the most of this tactic, please select internet celebrities who are a good fit for your brand and who have many followers.



05  Enhance the digital presence


The beauty of living in a digital age is that robust digital platforms are accessible to everyone.


Having a digital presence is more important than ever when it comes to building your brand, enhancing your brand awareness, and managing your reputation.


To help enhance your digital presence, keep routinely posting, responding, and offering insight that connects with your digital audience.

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