Changes That Physical Stores shall Make

                                        
The development and impact of e-commerce determine that physical stores shall make some changes.  


1. Optimize consumption experience

One solution is to increase the proportion of restaurants, children and entertainment supplies, so as to enhance the customer flow and sales performance. 

It is significant to consider how to improve the conversion rate and purchase rate. Both promoting brand recognition and increasing interactive experience can effectively retain customers offline. 


2. Be innovative

It is necessary that a cake shared by fewer people will be bigger than many people. Therefore, physical stores shall make precise positioning to avoid homogeneity. Besides, it is competitive to create its own advantages and manufacture customized products in this competitive world. 

3. Create interactive sections

Shopping is a kind of entertainment for consumers to enjoy themselves. The increase in recreational types makes people have more and more selections. For getting more customers, physical stores shall create some interactive sections and enrich the service contents. 


4. Set up social network service

Set up social network service helps physical stores to communicate and organize interactions with consumers. It ensures physical stores get more followers from all over the world.