Electronic or Physical Business

                                        
In recent years, the main focus of consumption has shifted from physical stores to online stores. Though the on-going popularity of e-commerce has caused several changes, it is expected that the physical business is still promising. 
 
The youth, as the major consumer groups at present, are featured by their over-consumption. They prefer to buy things without much thinking about the payment. The most important thing is that they no longer satisfied with the single transaction mode of order and pay, but pursue the real experience instead. 


Online stores with 3D experience undoubtedly help them to get more business opportunities. However, physical stores that with incomparable interaction, experience and immersion exactly meet the demands for the youth and seize great opportunities. 
 
E-commerce platforms are making efforts to reduce the distance between stores and consumers so as to leave benefits to consumers. 


 
Physical stores can achieve this kind of effect by a transformation to the new retail or new operations. A comprehensive control in aspects of the management system and electronic operation is beneficial. 
 
It is necessary to contact consumers directly by communication tools and provide basic information to attract consumers. 


Physical store owners who want to change their operation modes are necessary to think about the role of physical stores, which is the good service provided to the consumers. 
 
For those physical businesses which have changed their focus to online stores, the most important thing for them is to integrate the offline consumers to improve a general influence. To make such stores, it depends on the understanding and master of the consumer psychology and demands, which is favorable to help store owners to develop accurate marketing strategies.