How Physical Stores Make Breakthroughs

                                        
The rapid development of e-commerce and group purchase has caused intense competition to the physical stores. 
 
An important step to achieve breakthroughs for physical stores is to make a digital transformation. In essence, the close of some physical stores shall attribute to overcapacity and homogeneity. 


The main reason for overcapacity is that several factories cannot estimate the exact market demand and produce according to their willingness, which will result in the oversupply. In this case, homogeneity will be generated by similar or same products. 
 
To solve this problem, we shall provide consumption demands to improve the supply structure and production patterns. Digital operation is a good solution. Information relevant to the customers, product resources, payment, storage and so on can be transferred to big data. Only when store owners have the big data can they understand the real demand of the consumers so as to achieve accurate marketing.


There are mainly three aspects to achieve digitization of the physical stores. 
 
1. Integrated marketing
 
For store owners, the online data shall be utilized in a good manner to help to achieve integrated marketing with the offline business. 
 
2. Cost-saving & profit-increasing
 
Digitization has apparently pushed the process of cost-saving and profit-increasing of the physical retail industry. Intelligent equipment can be set up to make more digital construction. 


3. Trans-boundary combination
 
A lot of industries have conducted trans-boundary business at present. Those who sell products with promotional ways of the live stream and short videos are great examples.