How Reasonable Layout Affects Franchise Stores

                                        
A reasonable layout helps to improve store operation to a great extent. In view of the importance of shopping experience towards consumers, it is essential to select a reasonable layout. Now let’s have a brief analysis of the importance of the franchise store layout.


1. Sound space planning

To plan a nice shopping space, there are some points that shall be taken into account. To start, display products as many as possible but leave a specified space for consumers is significant. Secondly, according to products’ respective heights, visually represented their basic information to consumers. Besides, stimulate consumers’ purchase intention by setting up product combinations. 


2. Easy to get

In order to ensure product accessibility, it is necessary to set up the correct height of the display area for consumers so that upper products can be reached as far as possible. For instance, heavier goods are suggested to be placed on lower shelves while lighter ones should be placed on upper shelves. 

3. Display by categories

As to the classification of various products, we shall discover links among them, then classify products by categories, functions, or by other means. For products under similar categories, display them centrally while for those with similar functions, to guarantee their types and kinds is of great importance. In brief, make full use of space is good for customers’ linger and retain popularity. 


4. Island & checkout display

To attract more customers, it is common that dedicated areas will be set up by a multitude of franchise stores. One of the most general ways is to put promotional products on those areas, then labeled prices on them, with the purpose of stimulating consumers’ desire to buy. Another one is to make use of check-out counters, promotional products are always selling well in these places.  

5. Flexible adjustment 

Consumer structure, seasons, management strategies are key factors that affect product sales. Therefore, it is essential to make corresponding changes for the layout to achieve a wonderful display and promotional effect.