Multichannel under New Retail

                                        
New retail is a well-accepted concept that provides a great shopping experience for consumers. 

Here we mainly talk about 3 kinds of channels under the new retail, physical stores, independent online platforms and mobile e-commerce. 

Physical stores

A number of online brands have developed their physical stores in recent years. Apart from the online store, the physical store also plays an important role in raised brands awareness. 

In those physical stores, consumers are more easily to touch and feel the goods they want. Besides, attentive services and shopping experience are available in physical stores. 


Independent online platforms

According to the statistics, an increasing number of brands have built independent online platforms over the past years. 

It is indicated that self-built online platforms are good for future development for brands. It is because self-built shopping malls do not depend on the third party and can achieve self-control of the data. 

An apparent advantage of independent online platforms is that there are no worries for traffic shared by others. The effect of investment of brands, in this case, can be maximized. 


Mobile e-commerce

The rapid development of mobile e-commerce can be distributed to the following two reasons. One is due to its convenience, discounts and good shopping experience. The other is due to the strong efforts of some platforms and shopping habits at present.