Popular Department Stores

                                        
The recovery of physical retail and the drive of consumption upgrade decides that the demand of consumers nowadays tends to be more multiple, personal and fragmented. The department stores now are pretty appreciated in this environment.


Consumers prefer physical stores

Surveys indicated that the consumers’ reliance on e-commerce has returned to rationality. Shopping is not only a simple transaction of products at present but that includes emotions and social communication. 

The consumption upgrade increases the proportion of experimental consumption such as restaurants and entertainment. Besides, the youth, who are the main consumer groups nowadays, is more focused on the experience and diversification. Therefore, consumption is a kind of recreation for them. 

In addition, for seeking a funny and comfortable experience, consumers prefer to back to physical stores. Let’s take a department store as an example. Attractive price and product variety are the main two advantages in department stores. In the future, physical stores shall strive for the consumption experience and service to remain consumers.  


Heighten the competitiveness of products

Under the circumstance of new consumption, traditional physical stores are relatively uncompetitive in fields of demand management, product management and experience optimization. 

To heighten competitiveness, physical stores shall develop unique and attractive products. Another good way is to develop its own brands, both enhance brand awareness and sales performance. 

Technology is another contributor to improve product competitiveness. Big data and cloud computing and other technologies are convenient for store owners to have a good better understanding of consumers.