Preparations before Fast Fashion Store Opening

                                        
The development of fast fashion stores has attracted more and more consumers and those who want to start their business. Fast fashion has been considered an industry with both opportunities and challenges. Lots of preparations have to been conducted before opening a such store. Here XIMIVOGUE would love to show you some experience on it. 


Pre-planning

Market research is the first thing to do, in order to have a better knowledge of the whole industry. For example, the overall level and the consumer construction of the industry, the operational orientation of the store, target consumers, development path and other factors should be noticed. It is good for precise marketing in the future. 

Store location selection

It is also another key point when selecting store locations. Visitor flow and transport situations are both essential factors. Let’s take the visitor flow as an example. Densely populated areas such as shopping malls, schools, residential areas are good choices. They have a clearly defined customer base. Also, those locations with competitors can be a good choice, only if you have your own competitive advantages and features.  


Supply channels

The most common supply channels are from offline wholesale markets, factories and some online ways. Please enquire from all sides to make sure the channels are stable and reliable. Store owners shall have a better understanding of the current trends, consumer demands and preferences to remain consumers. 

Layout & product display

Good store image plays an important role in remaining consumers. The layout of a fast fashion store shall focus on making a neat and comfortable environment. Remember to reflect on the fashionable elements and establish a warm and easy shopping atmosphere. As to the product display, an all-round showcase of the products is helpful to catch the eyes of consumers. 


Operational management

The strategy shall be flexibly adjusted according to the product sales performance. Reasonably allocate the product ratio and keep updating them with a regular period. Promotional activities in advance are necessary as well. A great promotional effect will be created in this way, and the brand image can be further enhanced as well.