Three Trends Physical Stores Shall Focus On

                                        
The Internet has covered almost all industries at present. The rapid development of the internet and AI have brought changes to our shopping ways. It is expected that the coming years will witness more changes. There are mainly three trends that physical stores shall focus on. 


Long-standing physical stores

A number of retailers have closed down their physical stores in order to transfer to online stores. It is because online stores can show more products to consumers and the purchase rate online is higher than that of physical stores. 

However, physical stores are still valuable. Retailers acknowledged that experiential activities are necessary to attract more customers. Customers need to go into the store to experience these activities and services. 


The seamless experience of online & offline shopping

Multichannel retail has been discussed among retailers for years. It is a term that refers to the seamless switch between online and offline shopping. Multichannel retail is a goal that a lot of retailers pursue. 

Most of the traditional offline retailers think highly of the development of e-commerce and mobile platforms. Smartphones are the keys to link online and offline together. 


Fast delivery

In the beginning, free delivery and return are provided for consumers to stimulate their consumption desire. 

Nowadays, consumers are easy to search for retailers and brands and select them accordingly. Therefore, fast delivery will be a new trend in the future, so as to retain more consumers.