XIMIVOGUE Experiential Retail

                                        
It is widely considered that the main trend of physical retail in the future will be experiential retail. It is in fact an effective way to attract customers and enhance their purchase rate. 

What’s more, with the support of the brand, a more comprehensive and real experience can be provided to consumers. Next, let’s have a look at the experiential retail of XIMIVOGUE. 


It is generally agreed that the store location counts. Some store owners may think that an ideal store location is the most important thing to be considered, actually, services, branding and coordination. 

Let’s take XIMIVOGUE as an example as below. 


Humanized services

XIMIVOGUE provides a comprehensive new retail experience from the aspects of products, refurbishment and experience. In fact, the humanized services of XIMIVOGUE impressed consumers the most. 

The display of products inspires consumers a lot. Funny and unique products displayed together to create a different experience for consumers, which is widely recognized by global consumers.

As one of the key elements of the retail industry, humanization can be found easily in XIMIVOGUE stores. For example, for those consumers who prefer to choose products by themselves, XIMIVOGUE store staff will keep silent while for those who seek help, recommendations on products will be provided.

Effective recommendations and guidance are helpful to enhance sales performance and the shopping experience. Communications with consumers shall be attentive and effective. 


Branding

XIMIVOGUE improves its brand image from various aspects. Consumers can find its brand image everywhere in XIMIVOGUE stores, from products, refurbishment, and even cashiers and walls, all with XIMIVOGUE logos. 

Brand elements of XIMIVOGUE are of Korean style and are natural and cost-effective to meet various demands of consumers. 


Coordination

In XIMIVOGUE stores, all products are displayed and placed according to their categories and functions, which is good for consumers to purchase more products. 

Coordination of different kinds of products is also favorable for enhancing sales performance. A good-looking product combination helps to increase sales and attract consumers.