FMCG and Its Characteristics

                                        

FMCG essentially stands for “Fast moving consumer goods” and covers a group of consumer products widely available and used in our households. 
 
Generally, FMCGs are sold to the retail market and are designed for mass consumption. They are usually cheaper than other products because they are often found in our daily life. 
 
Before investing in an FMCG business, it is essential to know what FMCG is and its characteristics. 


What is FMCG?
 
Fast-moving consumer goods (FMCG) refer to products that are highly in demand, affordable, frequent use, and consumed quickly. They are considered “fast-moving” as they are quick to leave the shelves because consumers use them regularly. 
 
In simple words, FMCGs are one of the largest sold products and are specially manufactured to cater to our basic or daily life needs. 
 
What are the characteristics of FMCG?
 
FMCGs have certain characteristics. Let’s take a look to identify them in the marketplace.


Frequent purchased
 
We can not live properly without FMCGs. They are for meeting the daily demands or frequent requirements of consumers. 
 
They are consumed regularly and which is why consumers purchase them frequently. For example, products like tissues, soap, and food are generally bought at least once a week. 
 
Rapid consumption
 
FMCGs are also consumed quite rapidly. 
 
The time between purchasing FMCGs and consuming them is very short. Often only some hours. For example, a consumer may purchase snacks in the morning and consume them at lunchtime that same day. 


High availability
 
FMCGs are usually highly available. Consumers can easily find them in several stores, and supermarkets, and can easily place orders in online stores. This allows consumers to buy these products easily without too much trouble. 
 
An example of an FMCG product with high demand would be tissues, people tend to buy tissues frequently due to the demand for cleanliness. 



Low cost
 
FMCGs are usually cheaper than other products on the market, therefore consumers can easily buy them at a low price. 
 
This also means that retailers can sell FMCGs inexpensively and still retain the same profit margin. 
 
Since FMCGs take up a smaller proportion of consumers’ income, they don’t take much of their budget. Even a price increase in FMCGs is rarely noticed by consumers. 
 
Consistency
 
FMCGs are standardized, which allows them to be manufactured at a low price in bulk quantities. 
 
Plus, FMCGs have relatively consistent packaging, quality, and prices, and even the price increase is generally negligible.