XIMIVOGUE Customer Base

Author: Celia| Keywords chosen by Celia

                                        

1. Why customer base is needed?

The customer base plays an essential role in helping companies to find exact customers. 

An effective customer base is good for both brands and customers. 

For brands, personalized products can be provided precisely according to the favors and demands of customers. For customers, they can discover and buy what they want.  

With its aim at developing customer royalty, XIMIVOGUE analyzed its customer base and has accumulated a great number of customers. 


2. Main customer groups of XIMIVOGUE

Youth, the female ones aged between 15 and 35 in particular, are the main customer groups for XIMIVOGUE. It is indicated that they are more independent in consumption. 

Another reason is that they pursuit fashionable, high quality as well as cost-effective products. Therefore, an international fast fashion franchise brand like XIMIVOGUE will surely be favored by them.