XIMIVOGUE Customer Distribution

                                        
Nowadays a brief analysis of customer distribution is beneficial to brands. It is useful to evaluate and find out their features so that strategies on brands can be made more precisely. 

Given that the consumer groups of XIMIVOGUE are aged between 15 to 50, XIMIVOGUE has divided its customers as follows.

1. Age distribution

Only 5% of the consumers are over 50 years old because their demands are relatively simple and rational. Those consumers aged between 35 and 50 accounts for around 15%, they usually focus on practice and convenience. 

Around 30% of the consumers are students aged between 15 and 25, who pursuit personalized, fashionable and self-express, they are the core consumer groups of XIMIVOGUE. 

Besides this, there are about 15% of the consumer are under 15 years old, since they are not so independent in consumption. 

2. Status distribution

There are mainly four types of customers of XIMIVOGUE. Office workers are the major ones, the products in XIMIVOGUE stores can meet their various demands.

Followed by the college students, whose favorable products are stationary and fashion series. The third-largest type is couples, who prefer fashionable things currently. Other main types of XIMIVOGUE consumers are family groups, who purchase household items mostly.